Qualitative research
Good qualitative research is a craft.
When done right, it unearths human truths that unlock powerful opportunities for organizations.
Our approach is built on a deep understanding of psychology, social science, and behavioral economics, blending the art of engaging conversation with objective observation.
We dive into the 'why' of actions, uncovering rich, nuanced insights that quantitative data often overlooks. Honestly, we love running qualitative research studies so much at Ground Truth, we're sometimes surprised we get paid for it.
We offer the full suite of qualitative services
AI-powered Qual
Qualitative research executed with quantitative sample sizes and autonomous moderation.
This approach uses AI to conduct qualitative research (like in-depth interviews or focus groups) but on a massive scale, similar to quantitative studies. The process is managed through autonomous AI moderation, allowing for deep insights from large audiences without manual intervention.
Car clinics
Automotive research is a highly specialised field demanding unique on-the-ground expertise in recruitment, venue sourcing and security. We are Australian leaders in designing and executing complex automotive research studies, including:
Our quantitative services encompass
Quantitative research
Through our trusted partnership with Sagacity Research, we offer a full suite of quantitative methodologies designed to provide you with actionable insights. This enduring collaboration, spanning over five years, ensures you benefit from an A-Team of top-tier researchers and a more competitive rate than traditional full-service agencies.
Our quantitative services encompass
Branding
We forge powerful brand strategies built on real-world evidence.
Ground Truth partners with creative agencies and organizational teams on high-profile branding and re-branding projects. Branding is a team effort, and our essential role is to provide the data-driven foundation: we conduct in-depth research with your customers and stakeholders to develop a rock-solid, evidence-based strategy that drives the entire process.
