Quantitative Research

As the name suggests, quantitative market research involves collecting numerical data to address a marketing issue. Especially with recent advancements in AI, this research is statistically robust and structured: most professional businesses will employ some kind of quantitative research to understand their customers and market opportunities. While surveys still play an important role, quantitative research methods are growing in sophistication everyday as AI-assisted analysis and large data sets give us ever deeper pools of information to mine for insights. 

At Ground Truth, we embrace the full suite of quantitative research methods to answer your most pressing questions. When needed, we also work closely with a network of external data scientists and statisticians to solve complex analytical problems. We think that quantitative and qualitative research go best together.

Our quantitative services:

• Usage and attitude (U&A) studies

• Pricing optimisation

• Concept testing and screening

• Segmentation

• Net promoter score (NPS) 

• New product development (NPD) 

• Brand architecture 

• Territory/CVP development