Market Research Consultancy Based in Melbourne

We’re an Australian market research & cultural insights agency interested in people’s truths and what they mean for brands.

ground truth (noun) - information acquired by direct observation rather than by inference

We distinguish ourselves in the market by looking for information in places others don’t think to look. With the help of ethnography, film and new tech, our insights are fresh and vivid because they are completely grounded in lived experience.

What Makes Our Market Research Company Different?

Deep Expertise

Ground Truth stands out in the crowded field of market research companies by offering strategic solutions rooted in deep understanding and years of expertise in the market research field.

Unlike other market research firms, where the approach can be all too generic, our agency is not just another social research agency that doesn't generate the necessary results. We prioritise a research methodology that dives deeper into the data, uncovering actionable insights that others might miss. This depth of expertise enables us to provide tailored advice and strategies that truly resonate with the specific challenges and opportunities our clients face in their respective industries.

Help Elevate Customer Experience

Ground Truth empowers other businesses to significantly elevate their customer experience. Through expert market research and analysis, our experienced market research team dedicates itself to understanding the nuances of each unique business challenge and needs.

Whether that be gathering data from a unique target market when it comes to financial communications in specific sectors or identifying consumer behaviours online in certain industries, we provide actionable insights that enable companies to tailor their approaches and strategies to ensure a more engaging and satisfactory customer interaction. This holistic understanding not only enhances customer satisfaction but also contributes to the overall growth and success of the businesses we partner with.

Qualified Consultants

At Ground Truth, our commitment to excellence is underscored by our team of experienced market research professionals who bring with them significant experience spanning various fields when it comes to market research.

Our qualified consultants are adept at navigating the complexities of any research project, ensuring that our clients receive insights and solutions that are not only actionable but also rooted in real-world applicability. Our team's comprehensive skill set and profound understanding of diverse industries enable us to deliver unparalleled value to every research project we undertake.

Rigour At The Forefront

Our insights stand up in the real world. We meticulously listen to and organise our data. We are attuned to the heuristics and biases during community engagement that could create a divide between claimed and actual behaviour.

Our Market Research Services

Qualitative Research

Through various methodologies such as conducting focus groups and carrying out in-depth interviews, we engage in meaningful conversations with the appropriate individuals to gain insights into their behaviour, attitudes, and underlying motivations. This approach allows our experienced team to delve deeper into understanding the intricacies of human interaction, decision-making processes and any biases.

Quantitative Research

Our dedicated analytics and data science team conducts rigorous statistical analysis to enhance qualitative research efforts or as independent research studies. The meticulous examination of data that our market research team does, provides valuable insights that businesses, brands, companies and organisations can utilise in crafting their strategies and tactics.

Digital Qual

We are well-veresed in various online methodologies such as conducting insightful focus groups, engaging research communities, and leveraging social media listening to gather valuable insights.

Ethnography

Actions speak louder than words. We immerse ourselves in peoples’ worlds by observing them as they get on with their daily lives. With our expert research team having years of experience in multi country studies and local market research, rest assured that we provide actionable recommendations rooted in data and facts.

Creative Outputs

We use our wide network of creative professionals such as videographers, graphic designers and coders to produce creative assets that bring research findings to life.

User Experience (UX)

Part of our consulting services is the iterative optimisation of your digital assets to remove friction and create a best-in-class customer experience online.

Some of the incredible businesses we have worked with…

Our Insights

How we love and hate Christmas

‘Tis the season, but tis it a time to be jolly? This November Ground Truth decided to speak to some people to find out how they feel about Christmas. As it happened, our interviewees shared a notable love-hate relationship with the date. In this piece we unpack such holiday ambivalence and recommend that, paradoxically, we experiment with tradition.

Australians intend to keep travelling despite cost of living: Ground Truth Research x July travel report

Ground Truth & July are proud to share our State of the Nation travel report which explores the travel intentions of Australians this season as cost-of-living pressures mount. The survey engaged a nationally representative sample of over 1000 Australians in mid-August.

Are marketers guilty of ‘FOMO’: a ‘Fear of Marketing Older’?

This week we consider if Australian marketers still suffer from a ‘Fear Of Marketing Older’, despite the significant consumer power of those aged 55+

What People Are Saying

“Passionate. Curious. Invested. Three words we would use to describe Helen and her team.”

— Rebecca Adam & Cameron Menzies, Beca

“Thoroughly recommending Helen and her team’s work after she delivered a high-profile piece of customer research for our business. The research addressed the digitisation of auto and industrial asset sales, a topic which she fully immersed herself in. The quality of her insights delivery and working style was very much valued in the business.”

— Simon Meyrick

Chief Digital Officer, Pickles Auctions

“Passionate. Curious. Invested. Three words we would use to describe Helen and her team. They care deeply about delivering insightful research outcomes that help us make more informed business decisions.”

— Rebecca Adam & Cameron Menzies

Brand & Storytelling Lead and General Manager for Clients & Markets, Beca Engineering

“Helen and the entire Ground Truth team is always a pleasure to work with, most recently playing an important role in an ongoing high-profile, multi-market global research study. They embody partnership, are highly collaborative, and generate thoughtful insights. Our US-based team has heavily relied on Ground Truth to bring a local market point of view, and we have not been disappointed! We look forward to future projects together.”

— Amanda Delzer

Vice President, Psyma USA

Why Choose Ground Truth?

Keep a Sharp Eye On Potential Biases

In our market research company, we go beyond considering our key stakeholders; we delve deeply to uncover the truth, facts, and data as they stand. Our primary aim is to provide insights derived from our market research endeavours.

Years of Experience in Global and Local Market Research

Ground Truth's market research team boasts an impressive track record of years of experience in both global and local market research. With this extensive expertise, the team is more than capable of capturing and analysing intricate market dynamics, consumer behaviour, and the latest trends influencing various industries worldwide.

Our approach combines traditional methodologies with cutting-edge technologies, ensuring comprehensive and actionable insights that businesses ranging from startups to multinational corporations can use. The depth and breadth of our market research team's expertise enable them to adeptly tailor their research strategies to meet the unique needs of each market and business, whether examining emerging opportunities on a global scale or drilling down into the specifics of local consumer preferences for a company.

A Collaborative Team

At Ground Truth, our collaborative team of market researchers is our backbone, embodying a perfect blend of technical expertise and creative thinking. This synergy enables us to deliver unparalleled insights, seamlessly merging the meticulousness of quantitative data with the depth of qualitative understanding.

Our collective approach to problem-solving and market research ensures that we not only gather data but also interpret it in the context of the real-world challenges our clients face. This collaborative ethos empowers us to provide bespoke, actionable strategies that drive tangible results, reaffirming our commitment to excellence in every project we undertake.

We would love to work with you.

We service clients Australia-wide and internationally, conducting research in Melbourne, Sydney and beyond.

T/A Ground Truth Research

Registered company name Habitus Insight Pty Ltd.

Email: hello@ground-truth.au
Phone: +61 490 039 350

Level 1, 242 Victoria St

Brunswick VIC 3056

Proud member of
The Research Society.

Acknowledgment of Country

We acknowledge the Wurundjeri people of the Kulin Nation as the Traditional Custodians of the country where we work, whose culture is among the oldest living cultures in human history. We pay our respects to their Elders and to all First Nations people past, present and future.

FAQ

Yes, we do offer global market research services. Our comprehensive suite of offerings is designed to address the needs of businesses looking to expand their footprint on the international stage, providing them with detailed insights into overseas markets, consumer behaviour, and emerging trends.
Market research is the process of gathering, analysing, and interpreting information about a market, including potential customers and competitors. It is a critical component in the business strategy of any firm, be it a start-up trying to find its place in the market or a well-established brand looking to maintain or expand its market share.
Undertaking market research allows businesses to identify the needs and preferences of their potential customers, the landscape of the competition, and the trends shaping the industry. This invaluable insight assists in making informed decisions, reducing risks, and identifying opportunities for growth and innovation.
Thus, it's not just about staying competitive; it's about continuously aligning the products or services with the market demands and expectations, ensuring long-term success and sustainability.
A market research agency specialises in gathering, analysing, and interpreting data about the market, consumers, and competitors to aid businesses in making informed decisions.
Employing a blend of qualitative and quantitative researchers, these agencies can uncover insights into consumer behaviour, market trends, and product potential, providing a solid foundation for strategic planning.
Businesses and brands must meticulously select the right agency, considering the agency's expertise, the relevance of their experience to the business's sector, and the quality and depth of their research methodologies.
A proficient agency, equipped with a skilled team, can deliver thorough qualitative and quantitative insights, guiding businesses towards successful product launches, marketing campaigns, and overall growth strategies. Choosing poorly, on the other hand, could lead to misguided strategies based on inaccurate or superficial analysis, costing time and resources.
Get in touch with us today to discover how we can help!
Our pricing for market research is tailored to meet the specific needs and objectives of your project, ensuring you receive bespoke solutions that add real value. We encourage you to get in touch with our team to discuss your requirements in detail. Rest assured, our emphasis on providing high-quality services means you'll be investing in insights that your business can actually use.